Ad Hedge was founded in 2007 by Michael Dulong and Jay Moore. As two highly respected mobile advertising veterans; we chose a proven business model path of delivering breakthrough results in mobile and tablet advertising.
From the start we have worked with the worlds largest brands Including: AT&T, Microsoft, Allstate, USA Today, Bloomberg, Honda, Zynga, Western Union and the largest media companies including: The Weather Channel, CBS Interactive, USA Today Sports, CBS Money Watch, cNet, CBS Sports, CBS News, ABC News and many other top tier mobile and tablet properties.
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Executive Team
Mr. Dulong is a seasoned mobile entrepreneur with an extensive background in innovative Mobile Advertising. Prior to founding Ad Hedge, Mr. Dulong was co-founder of Third Screen Media; the first mobile advertising network. As VP Media Sales where he was responsible for leading the company’s media sales efforts nationally and VP Publisher Recruitment where Mr. Dulong led the company’s publisher recruitment and ad serving technology sales businesses. Mr. Dulong was an integral member of the Third Screen management team and successfully grew the company’s publisher business 2000X in less than 18 months. Mr. Dulong forged strong, exclusive strategic partnerships with the world’s leading media companies, including; MSNBC, Electronic Arts, Microsoft, Gannett, Turner Broadcasting, CNN, Comcast, CBS, ESPN, The Weather Channel and largest brands; MasterCard, AT&T, Ford Motor Company, Vonage, American Express, NBA, Dunkin Donuts, Chili’s, Proctor and Gamble, Discovery Channel and many others.
Prior to co-founding Third Screen Media, Mr. Dulong was founder and President of MobileJump Inc. a market leading producer of mobile branded entertainment. Mr. Dulong is an accomplished musician, singer, songwriter and producer.
Jay Moore brings 16 years of digital marketing experience to Ad Hedge. Prior to joining Ad Hedge, Jay held numerous high profile marketing roles including vp marketing Expedia Luxury, vp marketing Playphone amongst others.